Patrice Bélair

Surrounded by our mostly millennial team, we like to say Patrice is the “gray hair” behind the business. With over 30 years of international franchise and business experience for recognized brands such as Dunkin’ Donuts, he brings the real-world knowledge and experience needed to sustainably scale a business.

Patrice doesn’t just lead our Franchise Development team, he’s involved in practically every step of a franchise partner’s journey from first initial phone call to to discovery day! He’s involved in territory selection, business planning, training… you name it.

When Patrice isn’t working, he’s watching back-to-back movies with his two young daughters and travelling.



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