As the visionary behind Spray-Net, Carmelo Marsala has redefined home improvement by leveraging his expertise in coatings technology to create a smarter, more durable alternative to traditional paint. In doing so, he’s transforming an industry long reliant on outdated methods.
The idea for Spray-Net began when Carmelo, a college student painting franchisee, noticed a major flaw in the industry: conventional paints were designed for bulk sales rather than longevity. “Traditional paints are meant to change color, not to be tailored for specific exterior surfaces,” he shares. That realization led to years of research, resulting in Spray-Net’s proprietary, surface-specific coatings and patented, weather-adjustable application process.
Since its founding in 2010, Spray-Net has transformed over 30,000 homes with its smarter, faster, and cost-effective approach. Unlike conventional paints that often chip and peel, Spray-Net delivers a like-new, durable finish on-site—a breakthrough so significant that Carmelo received four patents for paint application processes and chemistry. Homeowners looking for a durable home painting solution now have an option that provides a factory-quality finish without costly replacements.
“Our slogan is ‘Custom Chemistry for Smarter Painting’ because every surface requires a unique approach,” Carmelo highlights. But innovation doesn’t stop at chemistry. Spray-Net’s patented weather-adjustment process fine-tunes dry time based on real-time conditions. “Everyone thinks about prep, but lasting results come from controlling prep, chemistry, and dry time—and we’ve mastered all three,” he says. This allows Spray-Net to offer an industry-leading 15-year warranty.
Beyond modernizing homes, Spray-Net empowers entrepreneurs. “We’re not providing a commoditized service—we’re giving people a unique business model with industry-leading margins,” Carmelo says. “Franchisees can be in business for themselves without starting from scratch.”
With over 120 franchise territories across North America, Spray-Net is a leader in home improvement franchise opportunities. Unlike traditional painting businesses, which often rely on manual labor and seasonal demand, Spray-Net’s model leverages proprietary coatings and a repeatable system that maximizes efficiency and profitability.
Spray-Net’s latest innovation, Liqua Roof, is its most groundbreaking yet. “Liqua Roof started as a roof color change product but became so much more—virtually eliminating granule loss while enhancing wind and impact resistance,” Carmelo explains. “It meets a critical need in today’s roofing market, offering homeowners durability at a fraction of the cost and disruption of replacement.”
Spray-Net has been named a Top Global Franchise by Entrepreneur magazine and was honored as the Global Emerging Franchise of the Year by the International Franchise Association. It has been featured in Forbes, Coatings World, Franchise Times, HGTV, and Netflix, proving it’s not just another exterior painting company—it’s a game-changer.
With a commitment to innovation and franchise expansion, Spray-Net is redefining the future of painting and coatings.
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