We’ve put together a list of the most frequently asked questions potential franchise partners have asked us to give you all the information you need about our renovation franchise. If you don’t see your question below, share it with us and we’ll add it to the list!
Business & industry
How many months during the year can I operate this business? Under what conditions can you paint?
As long as conditions are above freezing point, we can paint! In colder climates, this means around 6 to 7 months of painting; and in warmer climates, the possibility of year-round painting.
Our weather-adjustable formulations provide our partners with much more flexibility than generic latex paint. While we can weather-adjust our paint to cope with varying levels of heat, humidity and wind, we avoid painting in extreme hot and humid temperatures since this can have an effect on our ability to deliver a successful factory finish.
During the off-season, our corporate team works on marketing and sales development. This gives our franchise partners the time to relax and enjoy the holidays with their families or go on vacation!
What’s the difference between Spray-Net and a regular painter?
Simple: our application technique and our proprietary paints and coatings, which together deliver permanent factory results. We offer more than an exterior painting service—we offer homeowners an exterior renovation solution that allows them to save on the unnecessary cost of completely replacing their siding, doors and windows. We deliver a permanent and durable factory finish that looks like-new… not repainted. Everyone has their specialty, and this is ours.
Most regular painters don’t do much exterior work and when they do, they mostly paint wood, which is something we don’t do. Majority of them also don’t paint vinyl and aluminum doors and windows, which means their customers have to pay to replace them. We give our customers an alternative to replacement! For these reasons, some of our franchise partners have converted their painting companies into Spray-Net franchises!
I still don’t understand how you can offer a permanent exterior paint job. How is this possible?
Well, when you purchase a brand-new black door, it was actually previously painted in a factory. No one even asks or considers whether or not this brand-new door will peel! When most people think of exterior painting, they think of the brush and roller application of latex products. This type of paint job has a short life-span, requires maintenance and runs the risk of peeling and chipping. We’ve essentially taken the factory OEM coatings used to paint new doors and windows, and with the help of our experienced chemists, have tailored them for on-site exterior spray application.
This offers the same factory finish and hardness that you’d get from new siding, doors and windows for a permanent exterior painting solution.
Are your products patented?
Our proprietary paint formulas are the result of countless hours of research and real-world testing with top chemists in the paint and coatings industry. Our products are specifically tailored for spray application with our equipment and produce results that are superior to any commercially available product on the market. We don’t see the need to disclose our formulas through patenting as replicating them would be extremely difficult. Most importantly, the exclusive right to our paints and coatings is what gives our franchise partners a competitive edge! Huge companies like Coca-Cola have opted out of patenting their products for the same reasons.
I’m sold! How long before I can launch my spray-net painting franchise?
Starting a Spray-Net franchise, like starting any business, is a life-changing decision. We’ve had some franchise partners complete the whole process in less than a month and some who have taken as long as 3 months due to consulting with third parties such as lawyers, accountants and consultants. Although it may seem long, proper due diligence is absolutely necessary for both parties.
Once you’ve filled out your initial application and we’ve had our one-on-one meeting, we send you our franchise disclosure document and franchise agreement. This is an important decision and you need to be confident that you’ve made the right one in order to fully commit to your new business! For more info on becoming a Spray-Net partner, click here!
How do you determine your exclusive territories?
Our territories aren’t based on population. They’re based on the pertinent variables of our business like average property value, household income, renovation spend and the amount of single detached homes in the area. We take these variables into consideration when carving out our territories because our goal is to make sure that all of our partners have the same potential in their respective territory.
How can you be sure that my territory will be successful?
After painting thousands of homes, we know who our target consumer is. We also know what market penetration rates are realistic, so we’re able to determine the amount of target consumers needed to carve out a successful Spray-Net territory that has the potential to yield a favourable return on investment. All of our territories are formed according to the same parameters, and although some are larger than others, they all conform to the variables we’ve identified as necessary to run a financially viable and successful business.
How can I grow my business if I have an exclusive territory that is predetermined? Do I have some sort of right over neighbouring territories?
Good question! We grant all of our partners a first right of refusal (aka, first dibs) on their neighbouring territory. This allows you to grow and scale your business across a larger geographic area. We reserve the territory for you for one year. Afterwards, we put it back up on the market.
Fun fact: 60% of our franchisees are multi-unit franchisees who purchased a 2nd territory after their first year in business!
At what point will I make my money back? When will I become profitable?
While the low investment and fixed cost of our service-based business give you the opportunity to turn a profit pretty quick, this is a tough one for any franchisor to answer. The truth is that it depends on a lot of factors, like how you structure your business and your individual performance. For example, how many territories do you plan to operate; will you have 1 or 2 painting teams; do you plan on hiring a sales consultant off the bat or will you be doing your own quotes? How many quotes are you converting into sales?
During your one-on-one, our franchise development team will help you answer all of these questions and guide you toward an optimal business structure that makes sense given your goals. To give you an idea, however, this is how it usually works:
YEAR 1: this is your learning year. You’ll climb the initial learning curve, create meaningful connections with other local contractors, build a team and start ranking organically online. At the end of year 1, you’ll have started to establish yourself in your territory… and that’s when you get the Spray-Net Stamp of Approval!
YEAR 2: this is the year you and your team put your newfound knowledge and experience into full gear! You’ll get referrals from your year-1 customers and you’ll have a bunch of beautiful revamps from the year before to show your potential customers. Both of these things will help increase your sales ratio.
YEAR 3: by now, you’ll have built a solid team and you’ll be ready for local Spray-Net domination!
During all of the stages of your business, our support team is there every step of the way to help you fine tune your sales, painting and leadership skills.
I already have a painting/renovation company. Why should I pay royalties to a franchisor?
Joining our team as a franchise partner gives you the opportunity to become part of a growing and expanding brand that’s set to change the way people think about exterior painting and renovation in general. Homeowners think about exterior residential painting as a band-aid solution… and we’re going to change that. THIS is the reason why our partners decide to pay royalties and why they hop on for the ride!
As a Spray-Net partner, paying royalties gives you the exclusive access to use the industrial-strength proprietary paints and coatings that are the result of hundreds of hours of research, development and field testing with experienced paint chemists. Together with our expertise and equipment, these proprietary products are key to delivering our permanent factory finish. You also benefit from our proven systems, internal information network, preferential purchasing power, co-op marketing plan, PR campaign, optimized online presence, interactive website, continuous training and support and last but not least, our in-house call centre.
What is your royalty fee?
Our fixed royalty fee is 7% of gross sales. This royalty fee allows us to fund our continuous research and development into new products and techniques in the coatings industry, as well as our entire team of business coaches, sales mentors, production experts and our corporate and call centre staff.
What is the initial investment and what does it include?
The investment for our painting franchise ranges between $110 000 and $125 000 for one territory and your first team. This includes your franchise fee, accounting and legal fees, initial training and travel, equipment, locally-tailored marketing campaign, marketing materials and uniforms and residual cash flow. There’s a range in initial investment since travel for training will vary depending on distance and initial opening marketing will depend on your specific region and local business plan.
How much can I expect to earn from a partnership with Spray-Net?
All of our territories are based on the same variables to ensure the success and profitability of all of our partners. Some territories are larger than others and some of our franchise partners purchase a set of two adjacent territories from the get-go, so a lot of factors go into determining your profitability. Through extensive due diligence, however, we aim to substantially minimize the risk of your investment. We also commit to giving you, our future franchise partner, credible financial forecasts in order to help you make an informed decision. These forecasts are based on the concrete data of our operating history.
Equally important is the fact that our business plan and financial structure are pre-approved by reputable financial institutions, which is a substantial reassurance for both our existing and future partners. It’s important for you to be aware that despite all the resources and support we give to each and every one of our partners, your own individual commitment, motivation, professionalism and drive are what determine your success. This is why we specifically look for partners who are passionate about our service. All of our franchise partners will attest to the profitability of their individual Spray-Net franchise. Before joining our team, we even suggest that you speak to them to hear about their experience with us.
How come a truck isn’t included in my initial investment?
Our business model doesn’t suggest that you purchase a truck. A truck lease is included as an operational cost and is one of your very few fixed, overhead costs. From a financial perspective, it’s also much more beneficial to lease a vehicle rather than purchase a new one.
Is it possible to get financing?
Our proven business model is approved by reputable financial institutions, which indicates the strength and profitability of our franchise. If you have good credit, you should have no problem getting financed for a significant portion of your investment.
The Spray-Net partner
How many people will I have to manage?
In your first year, assuming you’re running one territory, you’ll be managing anywhere between 3 and 5 people. In years 2 and 3, as your business matures and brand awareness grows in your territory, you can potentially build another team and have a staff as large as you can support.
What is the role of a franchise partner? How am I involved in day-to-day operations?
Our typical franchise partner is a hands-on, owner-operator. This entails being on the road doing at-home quotes, managing your painting team, taking care of on-site and after-sales customer support and handling general business administration.
Our call center handles all of your incoming phone and email leads and schedules your quotes. Our proprietary software, The Spray-Network, even sends out automated emails and notifications to your customers to confirm important dates and times. While we do our part to help, it’s your responsibility to follow up with your customers and make sure they’re taken care of and happy!
Finally, it’s your job to network and build valuable relationships with other local entrepreneurs and contractors. Leveraging such relationships can have a huge pay-off, and as a business owner, it’s up to you to proactively create these connections.
Let’s not forget, you’ll also be in close contact with our support center, since they coordinate everything from shipping your paint orders to executing your marketing campaigns!
How can I be my own boss in a franchise system?
You don’t work for us—you work with us. As a franchise partner, you become a member of our team… not an employee. Our corporate culture is based on collaboration, because how else can we take over an industry and create something that’s bigger than ourselves?
We prefer this approach because it lets us accomplish so much more, making Spray-Net a real opportunity for anyone wanting to own their very own business. As our partner, you have full control over managing your business. The only difference between you and an independent business owner is that you have the support of a team devoted to your success. We all follow the same plan so that we can expand our brand…together.
What is the level of difficulty and the amount of time that I have to invest in managing my franchise?
Our turn-key painting franchise–with its proven business model, proprietary products and technologies and ongoing training and support–provides our partners with a level of security. Like any other business, however, it takes hard work and dedication to be successful. The number of hours required to manage your franchise is initially high at the out-set and varies according to the level of efficiency and productivity of each individual franchise partner.
We’re not going to lie: it’s hard work in the beginning…but it definitely pays off!
Is it difficult to get jobs?
A Spray-Net renewal immediately boosts curb appeal, increases property value and therefore yields a quick return on investment. Homeowners realize that our unique service, costing a fraction of the cost of replacing their perfectly good siding, doors and windows, is a cost-effective solution that just makes sense!
We provide all of our partners with the tools and technology to easily convey the benefits of our unique service to their customers, but at the end of the line, our partners’ genuine passion for our service is what really resonates with customers. This is what truly makes the difference in the quantity and quality of your sales. No gimmicks. Your sales are highly dependent on how much you believe in our service, which is exactly why we take this last criteria into consideration when choosing our franchise partners.
How many existing franchise partners do you have?
We currently have 16 franchise partners operating territories across the Canadian provinces of Quebec, Ontario, Nova Scotia, Alberta and British Columbia. We plan to develop the rest of Canada and break into the US within the next year!
Can I speak to existing franchise partners?
Absolutely, and we actually encourage you to do so! This allows you to address your questions and concerns to someone who successfully runs a Spray-Net franchise and who has ultimately been in your shoes as an aspiring entrepreneur. This also allows us to hear what our existing franchise partners think about our potential partnership, as their feedback is important to us as members of the Spray-Net family.
Training & support
Where are customer calls answered?
All of our customer calls, including your local ones, are answered in-house at our centrally-operated call centre. So, you definitely don’t have to worry about working the phone lines! When customers call, they immediately get to speak to a member of our team. Our call centre team is specifically trained to pre-qualify your customers in order to maximize the quality of your at-home consultations and in turn, your overall sales. When an estimate is booked by our team, it’s automatically uploaded to your smartphone agenda, so a lot of the work is already done for you! The immediate care of each Spray-Net customer is a huge asset for all of our franchise partners, since it allows them to retain high customer satisfaction while giving them the time to focus on management and production.
What is your involvement in local marketing campaigns?
Since no one knows the local dynamics of your territory like you do, we first like to sit down with you to brainstorm exactly how we can customize your campaign so that it takes off in your local market. Specifically, we’ll go over which publications and which methods best suit your territory. After we customize your local campaign, our in-house marketing and communications team officially puts it into action! Our team takes care of executing your campaign so that we can capitalize on your budget and fully maximize brand awareness and credibility in your territory.
How are franchise partners supported and trained?
Our team is made up of painting experts—who possess advanced theoretical and practical knowledge related to all aspects of our field—and experienced professionals in business and franchising. These are the people who will teach you everything that there is to know about our unique service. They aren’t outside, unreachable consultants—they’re individuals who play an active role in our company and individuals you can actually reach by just picking up the phone! For the time being, you can read about them here!
During your first year, you’re assigned a business coach for weekly meetings and a mentor to optimize the relationship between you and your customers. Even after your first year, your business coach and mentor are there if you need them. We provide a turn-key business with a fully-equipped trailer that allows you to be up and running from day one. All of our partners go through a 10-day theoretical and hands-on training program, and even after this initial training, we’re right behind you to make sure you become comfortable and confident delivering our service. We almost forgot! Our internal information network also gives you full-time access to all of our in-depth training videos. .
Do franchise partners benefit from a national marketing campaign and at what cost?
Yes, and this is undeniably one of the most important advantages of starting a business as part of a franchise system. All of our partners benefit from our purchasing power and obtain all of the following marketing initiatives at a fraction of the cost: public relations, print media, social media management, online web presence and graphic design of visual materials. As our partner, you benefit from services that would otherwise be quite expensive to the independent small business owner.
I have a lot to learn. How exactly will your training program prepare me?
Our training program consists of several stages. The first is an intensive seminar that covers a wide array of subjects like paint formulation and application, key business performance indicators, marketing strategies, corporate mission and values and much more. The second stage consists of shadowing our consultants so you can see exactly how they interact with customers and how our customers interact with us. This stage lasts until you feel comfortable with our consultation process. The third and final stage is your practical on-site training with our experienced Spray-Net team as they carry out a real exterior painting transformation. Like the previous stage, your practical training can last until you feel comfortable enough to do the work on your own. After your “training boot-camp,” we’ll be with you during your first jobs to ensure a successful business launch!
How do you hire staff and what is the turnover like?
In addition to your technical training, we’ll also help you recruit and retain employees. Based on our experience, we’ll show you exactly what type of individuals to look for when building your team—we’ll even coach you on the most effective ways to interview a potential candidate.
Creating a fun and engaging work environment is an absolute must as a franchise partner, since this is exactly how people come to love what they do and how we’ve been able to maintain a very low employee turnover. A motivated and passionate team is the key to any company’s success.
What you'll need
Do I need professional painting experience to open my own Spray-Net painting franchise?
Given the support, training and expertise of our team, you don’t need any previous painting experience. We actually like when our partners don’t have previous experience since we do things completely differently! During your first year, we’ll give you all of the necessary technical and theoretical training so that you’ll be able to successfully deliver our unique service. During that time, we’re right there to support you to make sure you gain enough experience to confidently and independently revamp a home. While some of our partners have owned their own painting businesses in the past, our partners come from all different kinds of backgrounds—two of them are actually firefighters!
Some of our franchise partners assume more of a managerial role and delegate the task of actual paint application to a professional that they hire as part of their team. Rather than production, this type of franchise partner concentrates mainly on increasing brand awareness in his or her exclusive territory. The choice of what kind of partner YOU want to be is yours.
Do I need a physical location for a Spray-Net franchise?
One of the main advantages of a service-based franchise like ours is that you don’t need a physical location to run your exterior painting business. This is why our start-up cost is so low.
If you decide to grow your business across 3 or more territories, however, we would recommend a shop to store your equipment, trucks and paint.
Do I need a license to carry out this type of work?
You don’t need any painting cards to open up a Spray-Net franchise. What you’ll need is liability insurance and worker’s safety insurance. Once you select a territory, we’ll discuss the specifics!